Marketing Confidence Starts With Clarity.
Get Your MSI Score™.
See the Full Picture.
Strengthen What Matters.
MarketingScore360 brings together the marketing and internal business factors shaping your potential, giving you one clear Marketing Strength Index Score™ and a prioritized view of what’s working, what may be holding you back, and where to focus next.
Get Your MSI Score™ →Complete four guided stages in approximately 10–15 minutes.
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A Preview of What You'll Receive
Your report combines an overall MSI Score™, category insights, supporting evidence, priority recommendations, and a practical action plan.
Illustrative example using sample data. Not a customer report or verified industry benchmark.
See what's working, not just what's wrong.
The Marketing Strength Index™
The MSI Score™ stands for Marketing Strength Index™ a 0–100 diagnostic score designed to evaluate the strength, readiness, and risk level of a company's marketing. Some call it the FICO score of marketing, we call it The MSI Score™. It helps you understand what is working, what is weak, and what to fix first before starting, stopping, optimizing, or increasing marketing spend.
The MSI Score™ is a diagnostic score, not a media recommendation engine. It is designed to help you understand marketing strength, readiness, risk, and opportunity across the full marketing system.
Three steps to your MSI Score™
- 1
Tell us about your marketing
Complete four guided stages covering your strategy, audience, website, channels, and measurement.
- 2
We review supporting evidence
MarketingScore360 reviews available public website and social signals using a light, read-only evidence scan.
- 3
Receive your MSI Score™ and action plan
See your strengths, risks, priorities, and recommended next actions.
Who MarketingScore360™ Is Built For
A diagnostic layer and second opinion for the people who care most about whether marketing is actually creating growth.
Build your startup’s marketing foundation.
Get a clear, plain-English view of what to prioritize, what to build first, and where to invest, so you can grow without wasting time or budget.
Keep your marketing accountable.
Use the MSI Score™ as a second-opinion diagnostic to understand whether your website, messaging, media mix, and reporting are aligned with your business goals.
Audit, retain, and grow client relationships.
Use MarketingScore360 Advisor™ to uncover blind spots, strengthen client strategy, support retention conversations, and identify smart upsell opportunities.
Evaluate marketing risk before investing.
Use the Marketing Strength Index™ to identify whether current or past marketing efforts have fallen short and where future growth may require stronger execution.
What MarketingScore360™ helps you accomplish
Why use it?
Most marketing problems are not isolated to one platform. A weak campaign may actually be caused by unclear messaging, poor landing page conversion, incomplete tracking, weak audience targeting, or a disconnected channel mix.
MarketingScore360™ looks across the full marketing system, not just one campaign report.
Prioritized actions ranked by likely business impact.
Stop pouring budget into channels that aren't working.
Surface untapped audiences, channels, and messaging angles.
Across strategy, website, audience, channels, measurement, AI readiness, and multicultural opportunity.
Helps owners and agencies align on the same diagnostic facts.
A practical, sequenced plan you can execute or hand off.
Most marketing audits are built to sell you something. We are built to evaluate your marketing system objectively.
We have nothing to sell you in the results: no media, no retainer, no platform. That independence is what makes the diagnostic useful: it identifies high-priority problems and opportunities so you can clearly understand your marketing strength, risk, readiness, and opportunity.
Platform-Agnostic
We evaluate your full marketing system, not just one platform, vendor, or campaign.
Diagnostic First
The MSI Score™ identifies what is working, what is weak, and what to fix first, before you change budget.
Built for Better Decisions
Use the MSI score to align owners, agencies, advisors, and investors around clearer marketing priorities.
Key Features
MarketingScore360™ is independent and platform-agnostic, not an agency, media seller, or campaign-management platform. It evaluates your complete marketing system before you start, stop, optimize, or spend more, combining AI-assisted analysis with professional marketing judgment.
Instead of focusing on one platform, one campaign, or one vendor's solution, it looks across strategy, messaging, audience, website, channel mix, measurement, AI readiness, and multicultural opportunity, so you can see what is working, what is weak, what is risky, and what to fix first.
0–100 Marketing Score
See your overall marketing performance at a glance with our proprietary MSI Score.
AI-Assisted and Human-Informed Insights
Get smart insights and clear action steps you can use today; then schedule a strategy call with an expert marketing human if you want a deeper dive.
Improve & Grow
Optimize campaigns, increase revenue, and eliminate waste.
Built by Real Expert Marketers
AI + real people working together for real results.
Built by a marketing and media executive team.
MarketingScore360 was created by Robert Mendoza, Founder & CEO, after years of working with Fortune 100 companies, regional brands, agencies, and marketing teams. He saw strategy, messaging, media, websites, execution, and measurement reviewed separately, leaving leaders without a clear view of the whole system. MarketingScore360 brings those pieces together, giving business owners, marketing directors, agencies, and investors an independent second opinion before they start, stop, scale, or spend more.
Experience & Recognition
- Harvard Business Review, Advisory Council Member
- Forbes Business Development Council, Marketing and Branding Leader
- American Marketing Association, Board Member
- MIT, Designing and Building AI Products and Services
- MIT, Exemplary AI Assignment Badge; Awarded to select individuals for exceptional AI quality, strategic thinking, clarity, and real-world application
- Radio Ink Magazine, Top Digital Sales Professional, National Award
- National Radio Wayne Award Finalist, Digital Sales Manager of the Year
- National Medallas de Cortez Award Finalist, DOS / Sales Manager of the Year
- Sacramento Business Journal, 40 Under 40 Nominee
- Nehemiah Emerging Leaders Program, Class VIII
- Leadership Sacramento Civic Leader Program, Class XV
- HumanBulb AI Startup Accelerator
- Honored Listee, Marquis Who's Who
- Decades of experience guiding successful marketing and operational excellence with Fortune 100 companies, regional businesses, agencies, media companies, and multicultural marketing initiatives
MarketingScore360 combines practical marketing leadership with AI-assisted analysis and human-informed judgment to help users see their marketing more clearly. It is designed for business owners and decision-makers who need clarity before committing more time, budget, changing agencies, launching campaigns, or evaluating growth opportunities.
Several dimensions. One executive marketing score.
Every business gets a weighted score from 0–100, broken down by category, so you can see exactly where to focus before you increase budget.
Enhanced MSI™ Reports
MarketingScore360 will soon offer enhanced reports, quarterly score tracking, and deeper diagnostic reviews for small businesses, established businesses, agencies, and investors.
For now, keep the core assessment free while MarketingScore360 gathers feedback, improves the scoring experience, and prepares for paid report options.
By submitting this form, you agree that MarketingScore360™ may use your information to generate your MSI Score™, save your assessment results, and send you related email communications, product updates, insights, and offers. You may unsubscribe or opt out of marketing emails at any time.
Get your MSI Score™ in minutes.
AI-assisted and human-informed insight to grow revenue, reduce waste, and make smarter marketing decisions.
Want a human review of your MSI Score? Schedule a one-on-one MarketingScore360 review; free during early release.