How Your MSI Score™ Works
The Marketing Strength Index™ is a structured 0–100 diagnostic that evaluates marketing strength across the areas that most often determine whether marketing creates growth or waste.
What the MSI Score™ Measures
Seven weighted categories combine into a single executive number from 0 to 100. Messaging is also shown below as a related coverage topic, not an eighth weighted scoring category.
Clarity of primary business goal, timeline, and named challenge.
Definition of primary and secondary audiences, and positioning: how the business is different and why customers should choose it.
Messaging visitors see first, clear calls to action (a button or message asking visitors to take the next step), mobile experience, analytics, landing pages, proof.
Breadth and brand-vs-performance balance of active marketing channels.
Strength and consistency of value proposition and core campaign messaging.
Tracking leads, calls and form submissions; knowing approximately what each lead or new customer costs; reviewing results regularly.
Analytics maturity, clarity of the key numbers you track, landing page hygiene, data foundations for AI.
Acknowledgement and sizing of multicultural audience opportunity.
How the Score Works
The assessment moves from score calculation to explanation and practical next steps:
- Structured inputs. Your answers and available evidence from reviewed website pages provide the information used in the assessment.
- Rules-based scoring. Seven weighted categories combine to produce your 0–100 MSI Score™.
- Automated explanations. The report presents findings and recommendations to help you understand the score and what deserves attention first.
- Optional professional interpretation. A qualified marketer can help you apply the findings to your business goals, audience and circumstances.
The MSI Score™ is an initial diagnostic, not a final audit.
Why Human Review Matters
AI can help organize patterns, surface risks, and generate recommendations faster. Human marketing judgment helps validate context, business goals, audience nuance, and practical next steps.
MarketingScore360 Advisor™ is positioned as a diagnostic layer and second opinion. It does not replace agencies, marketers, or expert judgment.
Score Ranges
Where your MSI Score™ lands tells you how urgent, and how strategic, your next moves should be.
Ready to see your MSI Score™?
Free assessment. Complete four guided stages in approximately 10–15 minutes. No login required.