Inside the MSI Score™
The Marketing Strength Index™ is a structured 0–100 diagnostic that evaluates marketing strength across the areas that most often determine whether marketing creates growth or waste.
What the MSI Score™ Measures
Eight weighted categories, scored individually and rolled up into a single executive number from 0 to 100.
Clarity of primary business goal, timeline, and named challenge.
Definition of primary/secondary audiences and unique value proposition.
Above-the-fold messaging, CTAs, mobile, analytics, landing pages, proof.
Breadth and brand-vs-performance balance of active marketing channels.
Strength and consistency of value proposition and core campaign messaging.
Lead, call, and form tracking; KPIs; CPL/CPA awareness; reporting cadence.
Analytics maturity, KPI clarity, landing page hygiene, data foundations for AI.
Acknowledgement and sizing of multicultural audience opportunity.
How the Score Works
Version 1 combines four inputs to produce the MSI Score™:
- Structured inputs. Multi-step assessment captures consistent business, website, channel, and measurement signals.
- Rules-based scoring. Each answer maps to a transparent point allocation by category.
- AI-assisted analysis. Patterns, risks, and recommendations are surfaced and prioritized.
- Human marketing review. Context, business goals, and practical next steps validated by experienced marketers.
The MSI Score™ is an initial diagnostic, not a final audit.
Why Human Review Matters
AI can help organize patterns, surface risks, and generate recommendations faster. Human marketing judgment helps validate context, business goals, audience nuance, and practical next steps.
MarketingScore360 Advisor™ is positioned as a diagnostic layer and second opinion — it does not replace agencies, marketers, or expert judgment.
Score Ranges
Where your MSI Score™ lands tells you how urgent — and how strategic — your next moves should be.
Ready to see your MSI Score™?
Free assessment, ~6 minutes. No login required.