Why We Built MarketingScore360
Give three marketing companies the same business goals and budget, and you may receive three very different plans. Some recommendations will overlap, but the tactics, spending priorities and overall direction can vary considerably. Each company brings a perspective shaped by its experience and the services it offers.
So how do you decide which direction to take, what to invest in and whom to trust?
I built MarketingScore360 to help answer those questions. I wanted people to have an independent starting point, with guidance focused on their goals rather than on winning a share of their marketing budget.
Before choosing a vendor or committing to a plan, you should understand where your marketing stands, what’s missing and what deserves attention first. Your MSI Score™ and detailed report help bring those pieces together, giving you a clearer basis for comparing recommendations and making decisions.
Three Ways to Find Your Starting Point
For My Business
Understand your marketing strengths, gaps and priorities so you can make more informed decisions about your strategy, budget and the people you hire.
For a Client or Prospect
If you're an agency, consultant or media professional, use this assessment to understand a client's or prospect's marketing needs, identify priorities and build recommendations around their goals. This assessment path is coming soon.
For a Business I’m Evaluating
If you're evaluating or considering purchasing a business, use this assessment to understand its marketing strengths, identify potential gaps and decide what needs a closer look as part of your due diligence. This assessment path is coming soon.
Built with Insights from MIT Graduates and Industry Experts
Robert Mendoza is the founder of MarketingScore360 and an MIT graduate. He has brought his marketing and media experience together with feedback from professors, fellow MIT graduates, colleagues and professionals across radio, print, digital, events and outdoor advertising.
Those different perspectives have helped shape a platform built around a shared need: a clearer understanding of the business before deciding how to market it.
His goal is simple: help business owners and the professionals who serve them ask better questions, choose their next steps with confidence and understand why those steps matter.
For All Things Marketing, Start Here.